Most of the women I work with think they do not have a personal style. But what they actually do not have is language for their personal style yet.
Or they have spent so long dressing reactively—hiding, covering, squeezing into trends—that their sense of personal style has been buried under practicality, pressure, or simply lack of time.
Why Most “Style Types” Fall Short
There is nothing wrong with loving a label like “classic,” “boho,” or “romantic”—but many women find those categories confusing, limiting, or… just not quite them.
Because real style is rarely that neat.
You can love jeans and tailored blazers, but also lean into floaty dresses in summer. You might love neutrals but still crave one pop of colour. Your style can change with your mood, your day, your body, or your season of life—and that does not mean you are inconsistent. It means you are human.
So instead of trying to fit in to a box—what if you built your own?
Start with How You Want to Feel
This is one of the first things I ask every styling client: “When you get dressed in the morning, how do you want to feel?”
Not how you should feel.
Not how someone else might see you.
Here are some real answers I have heard from clients:
- “I want to feel pulled together—but not stiff.”
- “I want to feel feminine but not too frilly.”
- “I want to feel like me, I still want to feel a little bit fun.”
- “I want to feel stylish without trying too hard.”
Start there. Let your wardrobe reflect that.n a way that works with your shape, everything softens. The judgement quiets down. The mirror becomes less cruel. Confidence sneaks back in.
Let’s Get Practical: 5 Ways to Uncover Your Personal Style
1. Look back, not just forward
Think of the outfits you felt best in—not recently, but ever. What did they have in common?
Was it a silhouette? A colour? A vibe?
What pieces made you stand taller? What outfits made you feel at ease?
2. Pay attention to what you avoid
Sometimes, it is easier to spot what you are not.
- Do you always avoid loud prints?
- Hate how lots of material feel on your body?
- Find heels sitting untouched while trainers are worn to death?
That is style data. Listen to it.
3. Audit your real life
If your Instagram is full of nights out dresses but you work from home and look after kids all day—your style may need to adapt.
You can still aim for polished, but maybe it is through soft knits, the perfect colour season and co-ords that you love.
4. Use emotions, not just adjectives
Try to describe your ideal style in feelings:
- “Effortless but considered.”
- “Comfortable but intentional.”
- “Soft with structure.”
That might sound vague—but those words guide how you shop, what cuts to look for, what details matter. They anchor your style around you.
5. Create a ‘Style Anchor’ Statement
Try building a short statement to guide your future choices. Something like:
“My personal style is relaxed and modern. I love soft textures, clean lines, and pieces that feel comfortable but elevated. I avoid anything too stiff or busy. I like structure, but it has to move with me.”
This becomes your lens. When you shop, scroll, or declutter—you come back to this.
Your style isn’t lost.
There is no one-size-fits-all when it comes to style. And thank god for that.
Your style does not have to fit a box, follow a trend, or look like anyone else’s.
It just has to feel like you—on your best days, and your regular ones too.
You need the right questions—and someone to help you connect the dots.
Nichola xx